As Senior Vice President, Franchise Operations, Chris Coxall is responsible for driving the strategic direction and operational quality of Lucasfilm’s year-round franchise operations initiatives. This includes alignment of Lucasfilm’s brand message and strategic operations across our marketing, publicity, assets and events departments.

Coxall develops and leads the comprehensive Lucasfilm franchise operations strategy in order to produce a unified and consistent brand message across all franchise activities and lines of business.

Prior to joining Disney in 2013, Coxall was an account director at DDA Public Relations where he worked on international publicity campaigns for Lionsgate, Relativity Media and Sierra/Affinity. As Disney’s VP of Global Publicity, he worked on all new Star Wars projects beginning with 2015’s The Force Awakens, and led the global campaigns for Pixar, Walt Disney Animation Studios and Walt Disney Studios’ features including Maleficent, Mulan, Jungle Cruise, Pirates of the Caribbean: Dead Men Tell No Tales, Luca, and Raya and the Last Dragon.

Joining Lucasfilm in 2021 as Head of Communications and Publicity, Coxall has led communication strategy for the Lucasfilm company, its features and episodic projects. This includes the Disney+ series The Mandalorian, Andor, The Book of Boba Fett, The Bad Batch, Obi-Wan Kenobi, Ahsoka and Skeleton Crew, amongst others, as well as Indiana Jones and the Dial of Destiny and the future Star Wars feature slate.

Coxall is a graduate of Worth School in West Sussex and received his BSc Economics and Politics degree at University of Bath.